I am a Ph.D. candidate in Marketing at the Stanford Graduate School of Business and an incoming Assistant Professor of Marketing and Behavioral Science at the UBC Sauder School of Business.
My primary research stream focuses on consumer judgment and choice. Specifically, I study how consumers interact with their choice environment and its theoretical and managerial implications.
My work examines how decision interfaces frame option rejection and the implications on search and purchase behavior. I'm also interested in the contextual drivers (e.g., feeling subjectively older) of prosocial behavior. Broadly, my goal is to better understand the role of framing and context effects to help consumers make decisions that are more closely aligned with their preferences.